• Why Bloggers Should Build A Google Plus Following | SEO Tips | Redneck Success

    by  • October 7, 2013 • Technology • 3 Comments

    Online Marketing Search

    Online Marketing Search

    Google+ is kind of like the red headed step child of the social networks right now.  Nobody seems to know what they should do with it.  Should I use it?  Is it a waste of time?  How should I use it?  There are all types of questions floating around the blogosphere right now regarding Google+.

    Here is why I think you should try to build a huge following on Google+.

    When someone you are connected with adds or +1’s a website, such as a blog post, that person’s actions will show up on the FIRST PAGE of Google search if you search a term related to that post.  For example, I did a search on “website marketing” in Google and towards the bottom of the first page was a recommendation to a link that Dustin De Torres, a person that I’m connected with, posted regarding “Inbound Marketing for Targeting Specific Geographic Areas.”  See the image to the right.

    Because I’m connected with Dustin and the content is similar, Google believes that I this content may be relevant to my search.  This makes sense since Google is all about providing the most relevant links possible to content that users search for and what’s more relevant than something someone you’re connected with posted?

    If Google is going to promote links that you add or +1 on Google+, then it would be wise to gain as many followers or connections as possible.  That way if they search a similar topic, then your link will show.  Also, if they +1 or share your article and their friends’ search on something similar, then your link will also be displayed.

    You can also see in search results that Google will display links by people and list how many circles they are in.  It appears that the more circles you are in then the more “authority” Google gives you.

    Given the information above, it makes sense to build as large of following as possible on Google+.

    About

    Dad, sales guy, entrepreneur, and technology geek.

    3 Responses to Why Bloggers Should Build A Google Plus Following | SEO Tips | Redneck Success

    1. October 7, 2013 at 12:31 pm

      Thanks for the mention Tyler!

      I’ve had several similar experiences to this when I have been searching for service providers or recommendations on specific local restaurants. Any sales person could really take advantage of this as well. By connecting to all of your prospects, and adding relevant content that they might eventually search for, you have the chance to influence your prospects search results while you sleep. How cool is that!?

      • Tyler
        October 8, 2013 at 10:17 am

        Dustin – I think this is one of the most powerful things regarding Google Plus. Imagine if you wrote reviews of local businesses and amassed a large volume of reviews and Google+ connections over time. You could really influence where your community spent their hard earned money!

    2. August 7, 2019 at 3:42 am

      I am glad I did not build following on google plus It was failed social media network since ever. And see It’s officially gone now.

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