The most important thing to consider when building a website for your business is…let me tell you a little story first.
People often approach me and ask me if I will build them a website when they learn about the successes that I’ve had with my own websites. Before I agree to building them a website I usually ask them if they have an example of few websites that they like and to explain why they like them. Usually they will send me to websites that look good and have absolutely no application to their business at all. Their answer as to why they like that website is usually something to the effect of “we really like the slider,” or “I really like the layout of the page.”
While the answers above help me get an idea of the style of website that they like, it doesn’t answer the most important question when building a website, which is “what do you want your business website to accomplish?”
Knowing what you want your business website to accomplish is the most important thing to consider when building a website. By knowing what you want to accomplish you will be able to build a website with the right tools, structure, and design to accomplish it’s task.
For example, if you want to build a website that generates more leads for sales then you will want to make sure that each time a visitor comes to your website that you’re enticing that visitor to provide their contact information.
Next time you sit down to build a website or hire someone to build a website, have a solid understanding of what you want your website to accomplish for you. For some great tips, check out my post on how to build a great GUI for your website.