I read a lot of negotiation books because of my sales career and the types of deals that I get involved in. There’s a premise that runs through most of the negotiation books and that premise is this: “You can get someone to do anything you want them to do as long as they think it’s in their best interest to do so. ” This is the same as the search engines. So here’s SEO in one paragraph:
Search engines are in the business of helping people get to where they are looking to go on the Internet. As a result, they want to make sure when they tell the person who searches for something (their customer) where to go that it’s the best place to send that person. Therefore, if you want the search engines to send you their customers, then you need to make your website the best place to send them. This is why CONTENT IS KING! The better content you provide people, the more traffic you will get.