Last night I was watching Shark Tank featuring Mark Cuban and he caught my ear when he was telling the guy from Chocomize that he didn’t have any differentiators like SEO.  It was great to hear Mark say that as it demonstrates that he truly understands the value that SEO can have on a business.

Too often I run into companies that see SEO as just a piece of the marketing puzzle and they don’t really take SEO seriously.  They say they want to be at the top of the search engines, but they aren’t willing to make the investment that it takes to get the top.  Instead, many companies will go with the cheapest provider they find, not understanding that a low cost provider can often do a bunch of damage if they aren’t deploying the correct techniques.

If you’re looking to differentiate your business from others, SEO is a great way to do so.   By deploying the correct SEO strategy, you can literally dominate your competitors online.  Since most companies don’t understand SEO you can capitalize on the opportunity by investing in a proper SEO strategy.  Your competitors won’t know what hit them and you’ll be in a position to continue to dominate over them with the proper maintenance.

To see the Shark Tank episode, go to http://watchabc.go.com/shark-tank/SH559076/VDKA0_dywc60gk/week-10

If you would like help with your SEO, leave a comment below making sure you provide your email address and I will send you an email.