I logged into my Google AdSense account today to be greeted by a large message telling me about Google’s new AdSense Direct feature. As someone who manages his direct ads through a third party software, I quickly took notice and started playing with it.
First off, AdSense Direct is a way to sell advertising directly to a company that wants to advertise with your website. Here’s a video describing the service:
Here are the Pros and Cons as I see it today:
- AdSense Direct allows you to sell directly to an advertiser
- The Advertiser can pay directly to Google, thus eliminating the need for payment collection.
- AdSense Direct hosts and serves the advertisement for you
- There’s a calculator that recommends what you should charge. This appears to be based on your current RPM
- Once the advertisement campaign is over AdSense reverts back to their normal ads
- Campaigns are limited to 90 days
- A campaign takes up 100% of AdSense inventory – meaning no other ads will show if this is your only ad source
- Google takes 15% of what the advertiser pays you
- Campaigns must start 5 days from today and no sooner
I’ll continue to play with AdSense Direct and will update you on what I find. In Google fashion, I’m sure they will improve upon the feature as more and more people use it.
Here are some more tips on monetizing your blog or forum.