Back in October of 2013 I posted a video of Malcolm Gladwell’s speech titled “The Unheard Story of David and Goliath” except I titled my post incorrectly with the title of “The UNTOLD story of David and Goliath.” Either way, people are loving my post!
The last couple of weeks I’ve noticed that many people are landing on my post that includes the Malcolm Gladwell video from Google searches. Since Google isn’t reporting which keywords and keyword phrases people are typing to find my post I decided to do a little test of my own. For example, if you do this search for “Untold Story of David and Goliath” (without the quotes) you will see that SILIST ranks 5th or 6th in the rankings. SILIST is even ranked higher than Amazon.com, Forbes.com, and other large sites for that search!
This is an example of how smaller sites can out SEO larger sites and in the sense become their own David vs. Goliath story. While I did make a mistake in the overall title of my post, I’m still pulling in great traffic by using a keyword that has a similar meaning and that is likely to be in the keyword phrase search. Now I can leverage that post to get traffic for similar searches as well.
If you’re having a hard time getting your site to rank for a specific keyword phrase set, try using a slightly different keyword phrase that means nearly the same thing.