Do you want to be more successful than your competitors?  I’m assuming the answer is “YES” if you’re reading this blog.  To be more successful than your competitor may or may not be easy, depending on how hard your customer is working to be more successful than you.

I work alongside my friend and content marketing expert, Bill Belew almost everyday.  Today I’m working while he’s teaching his content marketing class.  In the class he mentioned a very simple way to be more successful than your competitor – If your competitor gets tired, don’t get tired!

The point Bill is trying to make is that in many cases you just need to outwork your competitor.  This is especially true in content marketing when you’re trying to get more traffic to your website than your competitor.  For example, many bloggers wonder why they don’t get a lot of traffic to their website.  Then they start looking at other similar bloggers that write similar content and see that the other blogger gets more traffic.  In that case, they just need to blog more.

In general business, if you want to be more successful than your competitor you need to work harder at adding more value to your customers than your competitor.

If you find yourself behind your competitor or you find them gaining momentum on you, then it’s time to wake up and start working harder.

You may also like this related post that I wrote – The Speed of Business, Getting Things Done