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    Social Media had Better Reach Efficiency than Ad Networks in 3Q2013

    by  • December 5, 2013 • Life, Technology • 0 Comments

    by Michael J Procopio Social media networks beat Portals, Ad Networks, and Exchanges for reach efficiency, by 58% compared to the next highest,  in the third calendar quarter of 2013. However, Ad Network won in the cost category with Exchanges coming in second. This is according to a recent analysis by Neustar Aggregate Knowledge based on data from 32...

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